I appreciate economic writing. Like the minimalist copy in this recent Heineken commercial from Euro RSCG Worldwide. It’s just 16 words in total.

Your boss is a frightening man.
His daughter is lovely.
This little maneuver is entirely ill-conceived.
Well done.

I like it. Nice, simple copy. There’s a beginning, middle and ending in just 16 words. Yes, the super-hot girl is noticeable too -- this is still a beer advertisement after all. But even if you took out the visual and only heard the audio, I think you’re still able to visualize an entertaining story in your head. That’s good writing.